From whimsical thought to success, the idea developed while stoned is paying off with major sponsorship. Sometimes those “what if?” ideas starting mid-sesh actually turn into something brilliant. As an example, the idea developed while stoned is paying off for there buddies. Just ask Pete Davidson and Colin Jost. What began as a hazy, half-joking idea while consuming cannabis — to buy an old Staten Island Ferry — has now become one of the best “high-deas” to ever float into reality. Back in 2022, Davidson and his pal Colin Jost impulsively bought a decommissioned Staten Island ferry for $280,000. At the time, even their Saturday Night Live castmates weren’t sure if it was a punchline or a midlife crisis in motion. Davidson himself admitted it wasn’t exactly a sober moment of inspiration. “It was definitely one of those ideas that seemed genius at the time,” he joked later.

But here’s the twist: the offbeat purchase just turned into a marketing goldmine. The ferry — once destined for scrap — is now being transformed into a floating entertainment venue. And in the latest proof this high-idea turned high-value, Nike just inked a deal to advertise on it. Yes, Nike. The global sports giant saw enough cool factor (and cultural relevance) in Davidson’s drifting dream to climb aboard.

In fiscal year 2025 (ended May 31, 2025), Nike spent $4.689 billion on marketing, which they refer to as “demand creation expense”. In fiscal year 2024, the amount spent was $4.285 billion. 

It’s a perfect example of how cannabis-fueled creativity can sometimes spark surprisingly good business instincts. The old ferry, now renamed the Titanic 2 (because of course it is), is set to host comedy shows, concerts, and exclusive events — think floating SNL energy with a downtown edge. Davidson and Jost’s offbeat vision could soon be New York’s most unlikely hotspot. And while the move might have seemed reckless, it reflects something larger happening in pop culture: the normalization of cannabis and its creative influence. For decades, cannabis users were dismissed as lazy or unrealistic. Yet some of today’s best ideas — from tech startups to entertainment ventures — have emerged from relaxed, imaginative brainstorming sessions. Pete Davidson’s ferry adventure proves that not every “stoned idea” sinks. Some actually sail — and make money while doing it.

The Fresh Toast is a daily lifestyle platform with a side of cannabis. For more information, visit www.thefreshtoast.com.

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